Amazon sets up country’s first Digital Kendra in Surat, Gujarat

Amazon India on July 8th launched its first Digital Kendra in Gujarat’s Surat as its initiative to digitize micro small and medium enterprises (MSMEs).


Gujarat CM Vijay Rupani inaugurated the centre. He has expressed confidence that this initiative will prove beneficial to about 41,000 MSMEs operating in the city of Surat in Gujarat.

“I would like to congratulate Amazon India for having taken this initiative that will help equip MSMEs with the right knowledge, skills and support to benefit from technology adoption and e-commerce,” Chief Minister said in his virtual address.

He further said that “This is even more important as MSMEs look at reviving and rebuilding their businesses from after the recent challenges. Initiatives like these have a multiplier effect in enabling our MSMEs to play a big role in taking India towards its vision of being a $5 trillion economy,”

Rupani asserted full confidence in this digitization amplifying initiative and stated that the digital centre would open new avenues of opportunities for locally made handicrafts and other traditional products made by tribals.

At the event, Amazon India’s country head Amit Agarwal notified the audience that the company has successfully digitized 25 lakh MSME units and aided in creating around 10 lakh employment opportunities in India till now.

Talking about company’s plan and initiatives on digitization, he said “Last year at Smbhav, we had announced that Amazon will invest $1 billion in India to help digitize 10 million Indian MSMEs by 2025. And today, we take one more important step towards that goal as we open our first Amazon Digital Kendra in Surat.

With zest and positivity, he further added “This is an earnest endeavor to bring the right tools, support and services infrastructure closer to where MSMEs are based and help them benefit from e-commerce. Amazon Digital Kendra will help MSMEs grow their business with the adoption of technology and play an even more important role in the revival and growth of the Indian economy,”

Amazon had announced three important commitments last year at the inaugural Smbhav Summit, which includes – to digitally enable 10 million MSMEs, enable e-commerce exports worth $10 billion and create 1 million additional jobs in India between 2020 and 2025.

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